Through the Pane
SCOPECreate a wayfinding signage system take people on a journey of life as a bird with the power of empathy and storytelling.
ROLEArt Directed / Wayfinding / Typography / Illustration / Environmental Graphics / Print Media / Research / Copy Writing
DETAILSFebruary 2024–April 2024
Through the Pane is the wayfinding group project addressing the tragic bird collisions into windows, hurting themselves or dying. Birds were frequently hitting our Graphic Design BFA 3 windows at CalArts, with most either dying or suffering internal injuries due to their small, fragile bodies. Our team, DeMAKe, aimed to foster empathy and save the lives of these birds by offering practical solutions.
I contribute by leading the art direction, co-managing the project schedule with Dain Yoon, storytelling, and designing signage, print materials, and environmental graphics.
COLLABORATIONDeMAKe: Dain Yoon, Maria Garsa, Kathy Nam, Arlo Robbins